Beta covers business strategy, leadership, and SMB trends with a practical eye — the decisions, habits, and shifts shaping consulting, marketing, IT, HR, staffing, and accounting firms as they grow and compete in today’s B2B landscape.
Every agency search ends the same way. The deck looks great. The chemistry meeting goes well. Everybody shakes hands over…
Alex Carter
Sep 21
Alex Carter is a tech writer focused on application development, cloud infrastructure, and modern software design. His work helps readers…
Every new quarter, I hear some version of the same complaint from founders and operators: “We had a plan in…
Alex Carter
Sep 21
